How to find a niche for your blog


Shoulder niching is an effective way of building backlinks, especially when competitors deny you their link juice. When you shoulder niche your blog, you simply look at other niches that could benefit from yours.
Choose a profitable niche for your blog
Finding a niche for your blog is the first step to monetizing your blog fast.

The idea of starting a blog just crossed your mind and now you are thinking of what to blog about. You are wondering how to choose a profitable niche for your blog.

I mentioned in an earlier post that I at first wanted to blog about parenting. Parenting is a niche with attractive prospects in the blogging industry but I figured I didn’t have the zeal to keep producing content on it. And that’s how I found myself in the blogging niche.

There are factors to consider when finding a niche for your blog, but before highlighting them, let’s see what NICHE BLOGGING means.

What is Niche Blogging?

This is when a blog is created with the intent of providing information to a specific market. Usually, the specific market depends on its geographical location, age, gender, among other variables.

When you choose to engage in niche blogging, it means you will provide content centred around one topic, and only one.

With that, you may be wondering, “Why would I want to blog about one thing only. Wouldn’t that be too limiting?”

I hear you.

Many have started blogs with a more scattered approach and found success, but, in my opinion, I think this approach will only work for you if you have built a name for yourself. People have to really like you first in order to want to visit your niche less blog.

The success of a niche less blog also depends on your blogging goals. If you want an outlet for your creativity, then a niche less blog might do.

Update: I think a nicheless blog can also work if it’s in very organized categories with compelling guest posts.

 That’s just my opinion. Let me hear yours in the comments section.

Here is why it’s important to have a niche for your blog.

Picture this scenario.

Someone interested in copywriting sees a link on ‘How to build a brand as a copywriter’. Not just any link, but yours. S/he click on it and is indeed impressed by what’s in there and looks forward to reading your next copywriting series. A week later the reader comes back to your site, sees an article on locust invasion in Tuvalu, scrolls through it with a bit of disappointment because they’re more interested in copywriting. Another week later, it’s neither about copywriting nor locust-invasion, it’s about engine installation for cars. This time the reader is pissed and never wants to come back to your site again. Just like that, your standing with search engines is jeopardized.

That’s the thing. Niche blogging positions you as a trustworthy authority to the niche market. It’s easier for users to remember a niched blog with good content.

In my niche for example, it’s easier to remember Brian Dean and Neil Patel. And I hope I will be easily remembered too :-).

Another importance of niche blogging is, you are exposed to more online money-making opportunities.


When people decide to pay you for a product or service, it means their intent on your site was related to your niche. For instance, if I wanted an ebook on Pinterest marketing, I would not look for it in a jewellery or fishing blog. Or if a well-known magazine like Forbes wanted a paid guest post on ‘How to leverage the power of the internet to make money’, they would look for niche bloggers who are well familiar with that topic.

Further, niche blogging helps you become part of a niche community. There are plenty of niche groups on, say, Facebook. You can join such groups, ask for constructive criticism for your blog, look for guest posting and sponsored post opportunities. Other members will love you especially if you are an avid contributor.

Niche blogging also stops you from getting a bloggers block. If your blog is too general, it means you will have a very wide array of blog topics to select from. It will even be hard to create a series around so many categories by yourself. You need to have knowledge about so many topics in order to produce good content. You will get overwhelmed and stuck altogether.

Niching your blog on the other hand makes it easier to create categories around the niche and grow. The more you create content around a specific topic, the more comfortable you will get coming up with series around it.

For example if my niche is ‘Making money online’ I can create a post with the title: ‘How to make money online with affiliate marketing’. This will make me realize, readers actually want to know where to find affiliate opportunities. I will then create a post titled: ‘50 affiliate marketing companies that allow beginners to join’.

If you want to make money with your blog, I would advise you to niche it. This bring me to the next segment.

What are some of the most profitable blogging niches?

Diet & Nutrition

Many people are health conscious these days—I mean just search on Google: Foods to lose weight fast or The Ketogenic Diet or even Benefits of Eating Pumpkin. If you want to make money with a diet and nutrition blog, ensure that you provide content that’s going to make readers fall in love with you. You even don’t have to be a certified nutritionist. You can also make money promoting products you believe in. Just go to Amazon and see what diet and nutrition products have the highest number of good reviews and include those in your affiliate links.


This is the hardest job in the world. Raising toddlers into adolescents and later on into adulthood can make a parent feel lost sometimes. That’s why many turn to the internet for some parenting tips. In my honest opinion, however, I don’t think this niche is for everyone. I think it can one work for you if you have a passion in, say, psychology. It works well for people with children and would like to help fellow parents.

How to make money (online)

People hate being broke or poor. When you give them actionable tips on how they can earn an honest living online/offline, they will love you. So, if you know where the money is on the internet or anywhere else in your location, share it on your blog. You could be someone’s answered prayer out of lack and into luck.


You need to have good personal taste for fashion if you are getting into the niche. This means showing your personality to the whole world, through how you dress or wear makeup. How you blend your fabrics to how your watches and shoes match could make people want to read your content or dismiss it. To make money with this niche, you can have a dropshipping store or include affiliate links to big online stores like Amazon.

Mental Health

The world today is too fast-paced and people need to understand or be understood. Depression, anxiety, bipolar, schizophrenia, name them. People need to help their loved ones struggling with these. To make money with this niche, you can offer counselling services, curate sleeping programs your readers can plug into or even allow people to subscribe to your emails by sending free mental health quiz results straight to their inbox.


Yep. There is a blogging niche. Many people want to start blogging but their knowledge starts and ends with a free hosted blog. You can make money with this niche by creating tutorials around blogging. Think along the lines of: How to start a profitable blog; Best theme builder for your WordPress blog and how to configure it; Best SEO practices your blog could use in 2020; Plugins all beginner bloggers should know. Get the drift?

Related: Action Steps to Productive Blogging.

Break it down for that nutritionist or photographer who wants to start a blog. Show them the ins and outs of Pinterest marketing and Google SEO. They will love you.


As you read this, there are thousands expecting ladies worried about morning sickness or what supplements they can take to ensure their babies are born healthy. There are those trying to get pregnant and are looking for tips online. There are also those wondering what to carry in their hospital bags. This niche is just soooo sweet for monetization.

How do you make money off of it? Recommend supplements, comfort clothes or baby clothes through affiliate links.

At least you now have a rough idea of what’s profitable in the blogging industry.

What other niches do you have in mind? Let me hear in the comments section.

Now let’s see how you can find a niche for your blog without being rigid.

What should you consider when selecting a niche for your blog?

In the process of finding what to blog about, ask yourself these questions:

Do you see yourself blogging about it 3 years from now?

To test how committed you will be to the niche in question, start out by drafting articles around it on Word. I know I did with my niche. I wrote 3 drafts with 2500+ words each just to see if it’s something I would be consistent with. If you find yourself lacking the energy to continue after typing 300 words or postponing, just know the niche is not for you.

You can also test yourself by doing guest posts, or freelancing for people in the niche you are interested in. The quality of your work will reflect your enthusiasm about the niche.

Will you enjoy being associated with the blog?

You may want to blog anonymously–as in keep your blog away from your friends and family until it starts paying off. That’s allowed. But if you find yourself lying to people about what you do with your blog, it means you aren’t proud to be associated with the niche. This is mostly about values.

How seasonal is the niche? Is it evergreen or perennial?

There are topics that have always been on the internet ever since it started existing. Such topics only need updating but now permanent deletion. I would advise you to pick a niche that will be useful 10 or 20 years from now. That’s what I mean by evergreen.

Is there anyone paying for it?

If you want to know that you niche is profitable, you will probably search on Google and see ads centred around it. For example if I want to start a blog on webhosting, when I search for say, ‘Best host for bloggers’, ads of hosting companies should also pop up.

Is it a niche with a declining trend?

You can determine this with Google Trends. A popular niche tends to have an upward trend in a span of 5 years.

How is the competition?

If there are a lot of competitors around your niche, it means it’s good. But if competition is below 10,000 then the niche is not that popular to blog about because there is no market for it and consequently no money can be made.

How knowledgeable are you about the niche? How eager are you to learn?

You don’t have to tell the whole world that you are not certified to be a web designer or a health consultant. But that does not mean dishing out average content just because you have a blog. If you don’t have knowledge about your niche but are interested, you can always research online from the experts. You can read books even. You can sign up for classes in order to get certified. The success of your blog depends on how knowledgeable you are and it will show.

So how do you determine your niche?

Choose a profitable niche for your blog in 2020
  • Come up with a list of at least 20 niche ideas you have. This is just to challenge your first idea, which may not be exactly what you want to blog about. Your first idea is not always what you will go with if you think carefully.
  • When you love on a niche, run it through the steps I have mentioned above. Check the trend in its popularity; the competition; is there anyone going to care enough to pay?; Is it evergreen or perennial?
  • Before fully committing to a niche, validate it by drafting a few 1500 worded posts; Become a freelance writer for those in your niche; Write guest post articles in your niche and see how people react.

How do you ensure your niche is flexible enough?

‘’A shoulder niche is a niche that’s closely related to your sites main topic,’’ – Brian Dean.

Shoulder niching is an effective way of building backlinks, especially when competitors deny you their link juice. When you shoulder niche your blog, you simply look at other niches that could benefit from yours.

Let’s say your niche is in Food. Your shoulder niches can include ketogenic diet, toddler diets, diabetic diets, green eating and so much more.

Now that you have a rough idea as to what you want to blog about, read this guide on how to start a blog in 2020.

Let me hear your compliments and criticisms in the comments section.

Thanks for reading.

Meet Me

Hey there. Nice to e-meet you. Being a stay-at-home mum doesn’t mean we get to have it easy. Besides catering to my family’s needs, I have my own thing going on. Like this blog. Read more ……

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    23 thoughts on “How to find a niche for your blog”

    1. Hey Ruth!
      This post is fruitful with information!
      When I started blogging four years ago, finding my niche was a bit complex at first! I knew that I wanted to blog since I was passionate about writing and empowering women.

      Identifying your niche and also doing your research (such as reading blog posts like this one that has tons of information and resources) is very helpful.

      Thanks for sharing this!!


      1. aaaaaw this makes my heart dance. Thanks for this encouragement! Keep empowering women! The world desparately needs people like you. Bless! 🙂

    2. What a great post! I started my blog not long ago with a “scattered” idea of how that was going to work. Reading your post definitely gave me new ideas but most importantly a prospective I did not consider. Thank you!

      1. Finding a niche to blog about can be taxing. there are all these questions one has to ask prior to starting a blog.

    3. Amazing post. I agree it’s so important to find a specific niche so you won’t get writer’s block & have no clue what to talk about.

      XO, Kayla D 💛

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