Guys. As I type this, I am so excited because I am on my way to hacking the best Pinterest Marketing Strategy my mentor talks about in her Pinterest for Blogging course. Not just her but every other established blogger I have grown to admire on Pinterest.
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I will keep referring to my Pinterest mentor, Ell, because she is selfless. How do I know? I randomly joined a Facebook group meant to help bloggers gain blog traffic: Boss Girl Bloggers. I didn’t know she was the owner of the group at the time. What stood out for me was, she answered every question I asked. I will just cut the long story short. I bought her course because I didn’t feel like I was being sold to. I loved her course. Period.
Before I dive in, let me remind you that Pinterest is a search engine platform like Google only that it’s more visual than Google. That is, it mostly uses images to get content in front of searchers. I only mention this to stop you from getting worried about the number of followers you have on Pinterest. Number of followers does not matter if they aren’t clicking on the link to your blog.
If you look at your Pinterest home feed, you will realize what’s mostly shown is related to what you always search for. If you have been searching for ‘hairstyle tips’, you will notice the next time you log in to your Pinterest, the homefeed will bring more ‘hairstyle tips’ to you.
And that’s what happens to other searchers. So you may be followed by people who aren’t interested in your content. Keep this in mind when implementing these basic Pinterest strategies you’re about to learn.
What you will need for Pinterest to work for you.
Using Pinterest for Blogging means you will need the following:
- A self-hosted WordPress blog. This will allow you to claim your blog as you will see when setting up your Pinterest Business account.
I recommend Bluehost+WordPress and I have in detail explained how to start a blog on WordPress and Bluehost. A self-hosted blog is important for your Pinterest business account because for one it allows you to have the necessary plug-ins for your marketing strategies.
- You will also need a good theme and pagebuilder. I personally use Astra and Elementor Pro.
Have you seen the blogs on Pinterest? Those are your competitors and you need to stand out. Having a good theme and page builder is key to your Pinterest success.
If you will be using Pinterest for your blogging efforts check out the following basic tips.
Pinterest Marketing Strategy 1: Finding Keywords for Pinterest SEO
If you want to rank on Pinterest, you don’t just slap titles and descriptions all willy nilly. Pinterest SEO is a strategy in and of itself.
First, understand that Google SEO and Pinterest SEO are totally different. Google SEO takes a long time to get a blog ranked but the wait is 1000% worthwhile.
Pinterest SEO on the other hand takes a short amount of time to build organic traffic for new blogs, which is equally okay. Blogging for Pinterest is more encouraging than doing it for Google, IMHO.
So how do you go about using Pinterest for your blogging? Let’s talk about keywords and how to find them first.
How to Find Keywords on Pinterest
It is easy. For real.
Go to the homepage of your Pinterest business account. Then on the search box, key in your root keyword. Right underneath the search box, you will see more keyword options complimenting the root keyword you typed in initially. See image below:
What can you see? When you hover over the suggested keywords, you will for instance see ‘Affiliate Marketing for Beginners’, ‘Affiliate Marketing on Pinterest’, ‘Affiliate marketing without a blog’, ‘Affiliate marketing programs’, ‘Affiliate marketing for bloggers’, Affiliate marketing tips’, ‘Affiliate marketing for beginners without a blog’ and so forth.
Keep in mind that Pinterest suggests keywords for you because those are what users use when looking for content that will solve their problem.
Fine, you have found your keywords, now what.
Again, you have to use those keywords strategically. Like in your BIO, Board Titles and Descriptions and your Pin Titles and Descriptions. This is where my mentor’s course comes in.
Ell talks about how to strategically use keywords in detail.
Pinterest Marketing Strategy 2: Creating Pins that Convert
If you are new to Pinterest marketing chances are you have created some whack pins. My pins, before taking Ell’s course, were too newbie. I believe I am improving as time goes. Ell’s course helped me discover I was not just creating pins for myself but mostly for Pinterest searchers and Pinterest algorithm. How do you go about creating pins for Pinterest? Here are some tips:
- Use canva.
You will love canva because it offers outstanding free features and it’s paid version will be even more worth your money. When using Canva to create pins for Pinterest, keep in mind the dimensions, colour pallets, background images, font type(s), and font sizes.
Let’s create a pin with the FREE version of Canva
Sign up here to create a Canva account. It’s Free, no credit card required.
You will land on your homepage where you will see templates for all platforms. At this point, do not go looking for Pinterest templates as many bloggers from different niches have already used them, and Pinterest may get confused as to what niche your image falls on. See the ‘circled’ bit in the image below?
Right under your name, click on ‘Create Design’. On the little pop up that appears, click on ‘Custom Dimensions’. At this point, remember, Pinterest algorithm prefers vertical pins over horizontal pins. All your pins must be at 2:3 ratio always. So on ‘Custom Dimensions’ type 600*900 px or 1000*1500 px, then click ‘Create Design’.
This should lead us to the next step.
You will see a totally blank canvas for you to get creative with.
Again, don’t use templates.
Click on background and select a colour for my blank canvas. See here.
I love the colour because it ties well with my blog colour scheme.
Next, click on photos to choose free images from canva’s collection or click on upload to add an image from your computer. In my case, I clicked on Photos. See here.
At this point, you can stretch, drag and drop the image however you like. Notice you can add effects, filters, crop or even blurr your images? That’s homework for you if you can’t.
Click on Text to add text to your canvas. Use catchy words. Compare ‘How to start a blog’ to ‘How Stay-at-home mums can start a blog and make money online’.
You can play around with your text by highlighting words that can catch searchers’ attention.
Tip: Add your blog address so that you can own your pins. Unfortunately, there are plenty of pin thieves on Pinterest. Also, adding your blog address creates a sense of familiarity of searchers to your pins.
Click on Publish then download as JPEG.
TIP: It’s one thing to create a pin and it’s another to create a pin that will convert. Pinterest with Ell will show you how to create pins that will convert to link clicks, not just views.
At this point you can either upload your pin to your blog post, or directly on Pinterest.
TIP: If you are uploading the image to your blog post, make sure you save it in your computer with keywords. Also, be sure to include ALT TEXT to it.
To upload on Pinterest, click on the red plus sign at the top right corner of your profile.
Upload your image and add the destination link which should lead to the blog page of interest to Pinterest users. This is also the stage where you add your Title and Description.
Tip: Titles and descriptions must have keywords. More of that in Ell’s course..
See the dropdown field next to the red publish button? Click on it to select the board you would like your pin to go to.
BOOM!!!!!! Just like that you have created a pin all by yourself.
Pinterest Marketing Strategy 3: Automated vs Manual Pinning
Pinterest rewards consistency. By consistency, I mean, pinning 30-50 times a day.
Who even has the time to be on Pinterest 50 times a day? With kids, husbands and other blogging tasks to tackle? Who?
Pinterest understands that pinning 50 pins everyday can be quite exhausting, that’s why it partnered with Tailwind. Tailwind App allows content creators on Pinterest to pin as many pins as they want throughout the month. The beauty of this app is that you can sign up for free for the first month.
Pinterest Marketing Strategy 4: Pinning for Pageviews
What I got out of Pinterest with Ell is the importance of pinning with a strategy. You don’t want to appear spammy while at it.
What’s the maximum number of times you should pin in one day? 50. If you go beyond 50, my friend, you will land in Pinterest jail. Now, keep in mind that those who pin 50 daily pins have a lot of content on their blog.So if you have, say, 13 blog posts, you can pin at least 20-25 pins of your content per day. If you want to get to the daily 50 pins threshold, you are allowed to pin other people’s pins too.
Pinterest with Ell makes it clear that it’s okay to pin 90% of your content and 10% other people’s content. You are allowed to use the pinning strategy I have shared with you in this Tailwind article of mine or in this course by Ell.
But basically, though you will be scheduling pins with Tailwind, it is important to be creating fresh daily pins. Like, create pins in the morning, during lunch and in the evening. So as the pins you scheduled last week are rolled out, you will be posting 6 fresh pins daily at 4-5 hour intervals.
Strategy 5: Pinterest Analytics
If you want to implement useful strategies on Pinterest, be sure to interpret your Pinterest analytics well. To access this tool, it’s basically, Pinterest>>Analytics>>Overview.
Remember, impressions don’t mean anything if no one is clicking on your links. Sad I know. Tell you what, when my monthly impressions read 8.25k, my link clicks were only 45. But that was on my second month using Pinterest for blogging– when I took Pinterest with Ell course.
Pinterest with Ell shows you how to thoroughly interpret Pinterest Analytics so as to create pins that convert.
Pinterest Marketing Strategy 6: Group Boards
Pinterest group boards are created with the intention of having more contributors who would like to have their pins viewed by a wider audience than what they personally have. When you join a group board, you pin your pins while sharing those of other contributors. Some admins are very strict when it comes to the sharing rule.
How do you find a group board?
- Visit the profile of any blogger in your niche you admire on Pinterest.
- Click on Boards.
- Scroll down to see if you will see any group boards in your niche.
- Click on the group board and request to join. Don’t forget to follow as well.
To know the difference between a group board and a personal board, check the profile picture at the bottom left corner. If it has many faces on it, then it is a group board.
Good Lord! I almost forgot about Facebook sharing threads.
You seriously need to look for Facebook groups that allow members to share their content. What helped me as well was sharing my pins in Facebook groups for other members to repin on their Pinterest profiles.
As with all good things, Pinterest for blogging takes time. Like, don’t pin for one week then give up because of zero link clicks. You’ve got to test and retest. Sometimes the strategy that works for one niche may not work for another. You’ve got to give it at least 3 months of consistent strategy, especially if new to Pinterest and blogging in general.
Let me here your opinions in the comments section.